12/5/2023 0 Comments Ghostery rewards![]() That's a departure from the standard practice of comparing scripts that appear on a website to a predetermined list of unwelcome trackers. In December, the company announced it was going to begin using artificial intelligence to automatically detect new tracking scripts. “It was never a really great fit for Ghostery the consumer product,” says Jeremy Tillman, Ghostery’s director of product management.ĭeciding to go open source, along with the new revenue streams, represent the second time in the last couple of months that Ghostery has tried to differentiate itself from other ad-tracking tools. And on its face, it just looked like Ghostery was selling user data-precisely what you don’t want from a privacy tool designed to block ads and trackers. ![]() Many of Ghostery’s users struggled to understand the company’s old, complicated business model. Ghostery then sold that data to companies like ecommerce websites, which used it to better understand why, say, their website wasn’t loading very quickly. Ghostery made money when users opted-in to share data about what kinds of ad trackers they encountered across on the web. For Ghostery though, the company that makes Edward Snowden’s recommended ad blocker, publishing all its code on GitHub Thursday also means clearing up some confusion about its past.īefore Ghostery was acquired last year by Cliqz, a privacy-focused web browser, the company’s revenue scheme invited some skepticism. It signals that you not only have nothing to hide, but also welcome the rest of the world to help make your project better. You may have to select a menu option or click a button.In privacy-focused, anti-establishment corners of the internet, going open source can earn you a certain amount of street cred.
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